Disney Plus has shared when it will be cracking down on users password sharing on its streaming service.

Several streaming services, such as Netflix, have made an effort to stop people password sharing as a way to increase revenues.

Now Disney Plus is the next major organisation that has announced it will be implementing the practice.

Robert Iger, CEO at Disney, gave an update on the crackdown in Disney's third quarter financial update on Wednesday (August 7), as reported by Lad Bible.

In it, Iger said: "We feel very bullish about the future of this business. We're not saying much more about it, except you can expect that it's going to grow nicely in fiscal 2025.

"The other thing I want to add is that we've been talking a lot about adding the technology features that we need to basically make it a higher-return, higher-margin business and a more successful business. And we're doing that right now."

On password sharing coming to an end, Iger said: "We started our password-sharing initiative in June. That kicks in, in earnest in September.

"By the way, we've had no backlash at all to the notifications that have gone out and to the work that we've already been doing.

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"We know that we need stronger recommendation engines, and we're working on that technology, and we need to make our marketing more efficient.

"But by adding all of these features, both on the technological side and also on the programming side, we're bullish about the future of this business."

Meanwhile, Hugh Johnston, Disney's senior executive vice president and chief financial officer, said that the crackdown will be "helpful in terms of driving growth".