CARBERRY Tower recently took part in workshops to promote Scotland as a tourist attraction in London.

Hosted by VisitScotland, the venue, near Whitecraig, participated in two-day workshop sessions, known as business development missions (BDMs).

These allowed staff to meet with representatives from destination management companies and tour operators for China, East Asia, North America and Australia.

These professionals are responsible for creating travel packages and experiences for leisure clients.

The events, sponsored by Ian Macleod Distillers and Scotland’s Tay Country, included an evening networking reception at Scotland House.

They aimed to aid businesses in building travel contacts in these markets to attract more visitors.

Research indicates that 67 per cent of long-haul visitors to Scotland use a travel intermediary to book accommodation, while 63 per cent book their activities and experiences in advance of their trip.

Organised by the national tourism organisation, the events form part of VisitScotland’s low-cost business development programme.

This initiative helps businesses engage with destination management companies and tour operators at in-person events without the need for international travel.

Denise Hill, head of business development and intermediary marketing at VisitScotland, said: "These events are a key part of our international support for Scottish tourism businesses, helping them to develop trade-ready bookable products and experiences, and connecting them with international travel trade operators without the need to travel to trade events overseas.

"Being able to meet face-to-face with tour operators and destination management companies not only gives businesses an opportunity to promote their products and experiences but allows them to get feedback on how to tailor their products for the market and also build relationships for future business."