THREE of Scotland’s oldest working brewery’s products have been given a fresh new look.
Belhaven Best cans were given a revamp last year and now Belhaven Black and Belhaven McCallum’s Sweet Stout have had a similar makeover.
Created in partnership with Scottish drinks agency Thirst, the new designs include a nod to Belhaven Brewery’s history and features the recognisable malting chimneys.
Belhaven Black can be found in a dark coloured can, which takes inspiration from the chocolate and coffee flavours found in the stout.
Meanwhile, McCallum’s Sweet Stout is in an eye-catching burgundy red.
Fiona Matheson, senior brand manager at Belhaven, said: “The rollout of the new look and feel for Belhaven Best was a great success and we felt that it was only right that our other iconic beers in the range had their time to shine and aligned with modern drinkers’ preferences, while also continuing to celebrate our heritage.
“We are currently seeing great results for the Belhaven Black refreshed look in the on-trade, with it up 74.4 per cent from 2023 in Scottish Free Trade and we’re excited to see both Belhaven Black and McCallum’s launch into the retail market and draw even more consumers to our delicious beers.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here