A TRADITIONAL Italian ice cream with its roots in Musselburgh has linked up with Hearts.

Di Rollo Ice Cream has become the official ice cream partner of the Tynecastle club.

As the official ice cream partner, Di Rollo Ice Cream will feature prominently in pitch-side advertising at the capital club, ensuring fans never miss a scoop of the action.

Founded in 1899, Di Rollo Ice Cream has been delighting tastebuds with its authentic family recipes for more than a century.

The partnership extends beyond the pitch, with the company's ice cream available at the Tynecastle Stadium restaurant and sold in the club shop.

Jack Evans, general sales manager of Di Rollo Ice Cream, said: “We are thrilled to partner with Heart of Midlothian FC as their official ice cream partner for the 2024/25 season.

“As a community-focused ice cream maker, we take great pride in working with our local club and look forward to enhancing the matchday experience for Hearts fans with our delicious ice cream.

“We can't wait to celebrate many victories together.”

To celebrate the partnership, Di Rollo has crafted an exclusive new flavour, ‘Jam Tart,’ inspired by Hearts' affectionate nickname.

Speaking on the partnership, Catriona McCallum, Hearts’ director of commercial and marketing, said: “We’re very excited to bring this partnership with Di Rollo to Hearts supporters.

“It is a local brand with a proud history and ambitious growth plans.

“We’re sure it’s a brand that our fans will love, and we’re excited by the plans Di Rollo have to engage with our supporters through giveaways and experiences, new flavours and packaging.”