A shop in Musselburgh was hit with a wave of customers when it got stock of the popular energy drink Prime, selling out of almost 1,000 bottles in about 35 minutes.

Pinkie Farm convenience store in Musselburgh was able to stock the in-demand product on Friday due to being supplied by SPAR, who are one of the few retailers being supplied with the drink.

The drink, which was created by popular YouTubers Logan Paul and KSI and comes in five flavours, has been selling out quickly in supermarkets across the UK as supply demand remains high.

Dan Brown, 31, managing director at Pinkie Farm, said: “It was crazy. We had 80 crates of 12 drinks sell out in about 35 minutes, there was a queue right down the street for it.

“We limited it to one of each flavour of the drink per customer too so nobody could buy more than five bottles at a time.

“It felt a bit like Willy Wonka’s chocolate factory with the golden tickets with how many people were queuing up.”

Dan said that Pinkie Farm on Musselburgh’s Moray Way is one of the only local shops to be supplied by SPAR meaning they could afford to sell the bottles at the retail price of £2 a bottle.

He said: “Theoretically we could have charged more, but because we are getting them from SPAR at a fair price then we can sell them at the £2 and make a profit.

“Some shops are buying them in through other means and are selling them on for up to £100 a bottle but to me that didn’t seem fair on the customer.”

Dan said that his phone has been constantly ringing with people asking when the shop will have more stock in.

But he insisted that he was unsure when more stock would become available.

He said: “The supplier doesn’t usually confirm when we’ll get more. We get our deliveries from SPAR and we usually only find out when they come that we’re getting more so I don’t actually know when we’ll get it in.

“I think even if I did know though I wouldn’t tell people beforehand because we’d have queues down the street before it arrived.

“It’s just crazy at the moment. Obviously the demand will decrease over time as it becomes easier to get a hold of but right now it's mental.”

The store has kept back some bottles so they can run an online competition to win one of each of the five flavours.

The competition runs on the shop’s Facebook page and details on how to enter for free can be found on the shop’s page.

Dan said: “Because it sold out so fast, we knew not everyone would be able to get to the shop in time. So this is a nice way of letting someone win the prize.”