The cost of living crisis is affecting people up and down the UK as prices rise on everything from food shops to petrol.
Shoppers have seen products soar in price, with Heinz products leaving Tesco shelves due to a price dispute.
The company behind the UK family favourite Kraft Heinz has said that it is working closely with Tesco to resolve the situation caused by rising production costs.
The latest product to see a price hike appears to be Lurpak, as customers take to social media sites to share the prices they have discovered of the product.
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One user shared a screenshot of a 750g tub of Lurpak at Tesco, priced at £6.75. She jokingly wrote: “Bank: Purpose of loan?
Me: LURPAK”.
Bank: Purpose of loan?
— Debra (@ddebralouise) June 30, 2022
Me: LURPAK pic.twitter.com/dV4ZAEqCHh
Further horror was voiced at the discovery of a 1kg tub of Lurpak discovered in Iceland. This time priced at a whopping £9.35.
Another user shared an image of a £6 tub in Asda that was protected by security tape.
These supermarkets are not alone, as a 750g tub of the spread in Sainsbury’s costs £7.25.
In recent months food manufacturers have reported rising costs, including for energy and commodities, with some warning they would need to raise the prices they charge to retailers.
The price of a 4x400g pack of Heinz Cream of Tomato Soup, for instance, had risen from £2.50 to £3.50 in Sainsbury’s, while a 4x200g pack of Beanz Snap Pots had risen from £2.50 to £2.99 in Morrisons.
A single 415g can of Beanz in Asda has risen from 90p to £1.20, according to retail researchers Assosia.
Rising food prices have helped push inflation to a 40-year high and shoppers are already cutting back on the amount of food they buy, according to a survey for the Office for National Statistics.
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