East Lothian Biscuit Tin founder appears on Dragons' Den - How she fared

Sheila Hogan, the founder of the digital legacy vault company Biscuit Tin, faced the Dragons on Thursday, February 10's episode. 

The former President of the Association of Scottish Businesswomen launched her company in October 2020 following her own personal experience of losing her parents. 

The company gets its name from the old biscuit tin every family used to have for storing important documentation and has won Ms Hogan numerous awards including the 2020 Fintech and Cyber Security AccelerateHER Award.

Biscuit Tin founder Sheila Hogan on Dragon's Den. Credit: BBC

The digital vault is designed to securely hold valuable information such as account details, important documents, post-life wishes and memories all in one convenient place. 

The Dunbar entrepreneur aims to plug a gap in the market and change how "end of life" planning is organised today.

Did Biscuit Tin score an investment?

Sadly, the Dragons- including Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and new Dragon Steven Bartlett chose not to invest this time around. 

The Dragons raised concerns over Hogan's digital team's skills among other reasons.

Veteran investor Peter Jones said: "This looks like a Biscuit Tin with no biscuits in it."

Although they didn't invest, the business tycoons all wished her luck and Deborah Meaden was particularly touched by the concept due to her own personal experience.

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Walking away without an investment, the Biscuit Tin founder said: "The whole experience has been tremendous."

The only thing she said that she took issue with is new Dragon Steven Bartlett's concerns over her ability to compete and grow against bigger tech companies.

She left the Den, vowing: "I can build a tech company and I will" - Good luck Sheila!

Dragons' Den airs at 8 pm on Thursdays on BBC One.